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Comparative quantitative evaluation of commercial web sites: the electronic commerce level index

Zwerg Villegas, Anne Marie; Capón Flórez, Angélica; Gómez Cardona, Laura (Universidad Pontificia Bolivariana, 2015)

This research seeks to fill the void of objective instruments for measuring business to customer (B2C), product-based, electronic transactions by developing the ‘E-commerce level index’ (ECLI), a tool working with different ...