Diseño del plan de comunicaciones para la promoción del curso PREICFES en la Universitaria de Investigación y Desarrollo - UDI

Abstract

La comunicación y sus diferentes estrategias a la hora de vender un producto y/o servicio contribuyen a que la organización tenga a la mano un plan estratégico seguro, que le proporcione menos gastos, más asertividad en la escogencia del público y menos margen de error en los resultados esperados, para que de esta manera su promoción, difusión, distribución y venta se logren compenetrar para producir mejores resultados. El fin de crear un diseño para la promoción del curso PREICFES en al UDI, es poder establecer un esquema que permita identificar: el producto o servicio que se quiere promocionar, el público al que se pretende llegar, la forma de hacer una buena promoción, la vía de distribución, en qué medios etc. Estrategias que de alguna u otra condición inciden en una determinación segura, sobre el producto y la forma de captar clientes.

Communication and their different strategies at the moment to sale a product or a service contributes that the organization has a secure strategic plan, providing less costs, more assertive in choosing people and less error margin in expected results, because in this way its promotion, dissemination, distribution and sales are achieved committed to produce best results. The objective of this design for the PREICFES course promotion at the UDI, is to establish a scheme that allows to identify: the promoted product or service, target public, the way to how to make a good promotion, the distribution way, etc. Strategies that somehow or other condition affect a secure identification, about the product and how to attract customers. In this way it can creates strategies for the good distribution, promotion and sale of the product or service, creating measurable goals and tasks in the short term, so that represents satisfactory results. It contributes to the Communications Office has a statistic about how obtained the results, about the completion of the stipulated time to develop strategies, and also to know and understand their weaknesses, strengths and the timein which can perform tasks to achieve the goals. A good communications plan permits to open doors to others, for example providers, internal and / or external public, clients etc. It contributes to the perception of the organization about what is wrong and it can confirm that failure to achieve improvement in future projects.