Browsing PRODUCCIÓN ESTUDIANTES by Subject "Glocalization"
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Understanding the glocalization strategies implemented by mcdonald’s in south korea and Colombia in the past five years
(Escuela de Economía, Administración y NegociosNegocios Internacionales, 2023)This research focused on identifying and comparing the glocalization strategies implemented by McDonalds in Colombia and South Korea. The research was carried out through qualitative methodology, and was conducted with ...