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Omnichannel shopping patterns in the customer Journey of postgraduate and master students in the cities of Medellín (Colombia) and Münster (Germany) : an exploratory study
Schulz, Janine (Escuela de Economía, Administración y NegociosNegocios Internacionales, 2016)The purpose of this study was to explore the use of traditional and non-traditional sales channels by master and postgraduate students from Germany and Colombia in order to detect omnichannel shopping behavioral patterns ...