Plan Exportador de Calzado Trianini hacia Estados Unidos

Abstract

La economía internacional en el año 2021 empezó a tener cambios positivos. Estados Unidos es uno de los países sin duda que se ha recuperado gracias a su acelerado proceso de vacunación y sus apoyos convertidos en estímulos económicos a los ciudadanos para mejorar la economía e inyectarle capital al país. Actualmente es un atractivo país para poder empezar a exportar ya que es el principal importar de calzado. En este proyecto se analizó la viabilidad de exportar la sandalia con plataforma de la empresa TRIANINI S.A.S de Bucaramanga desde Colombia hacia Estados Unidos, todos y cada uno de los aspectos más importantes fueron investigados en pro de cooperar con el crecimiento y la expansión de la empresa.

After the pandemic that began in 2019, this generated an extraordinarily strong impact on the world economy, and especially on the productive sectors of each country, the footwear sector was no exception since due to the situation of the pandemic, many companies had to stop its production, reduce employees or close permanently. The international economy in 2021 began to have positive changes. The United States is one of the countries that has undoubtedly recovered thanks to its accelerated vaccination process and its support turned into economic stimuli for citizens to improve the economy and inject capital into the country. Currently it is an attractive country to start exporting since it is the main import of footwear. In this project, the viability of exporting the platform sandal of the company TRIANINI SAS of Bucaramanga from Colombia to the United States was analyzed, each one of the most important aspects was investigated in order to cooperate with the growth and expansion of the company.