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dc.contributor.authorVelásquez, Marcos
dc.coverage.spatialSeccional Medellínspa
dc.date.accessioned2021-01-26T19:40:00Z
dc.date.available2021-01-26T19:40:00Z
dc.date.issued2015
dc.identifier.urihttp://hdl.handle.net/20.500.11912/7621
dc.descriptionp. 2 - 12spa
dc.description.abstractEl presente artículo busca revelar cómo el mundo del trabajo ha cambiado drásticamente. Lo cual llevó a la ruptura del paradigma de cómo se entendía el concepto de marca, conduciendo a los estilos de pensar de hoy, a la necesidad de forjar una marca personal para hacer parte del mercado del trabajo. Esto implica entonces aprender a escuchar, a construir, un acervo nutrido de palabras propias que den cuenta de un discurso que le devele a un líder, ya que este es responsable de nutrir el mercado con soluciones a partir de la venta de su talento. Este texto es muestra los resultados del trabajo realizado en la cátedra: marca personal. Con la metodología del seminario taller, se busca dar elementos a los asistentes, para que revelen su talento, amplíen el imaginario que tienen del mercado laboral y a través del mercadeo, adquieran estrategias para vender sus servicios.spa
dc.description.abstractThis essay seeks to reveal how the world of work has changed drastically. This led to the breakdown of the paradigm of how the concept of the brand was understood, leading to today's thinking styles, to the need to forge a personal brand to be part of the labor market. The forging of this implies then learning to listen to build a collection nourished by words of their own that account for a speech that owes a leader, since he is responsible for nurturing the market with solutions from the sale of his talent. This essay is part of the work of the chair: personal brand. Through it, it is sought, with the methodology of workshop seminar, to give elements to the attendees so that they unveil their talent, expand the imaginary that they have of the labor market and through the marketing, acquire strategies to sell their services.spa
dc.format.mimetypeapplication/pdf
dc.language.isospa
dc.publisherUniversidad Pontificia Bolivarianaspa
dc.relation.ispartofPublicuidadspa
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectMarca personalspa
dc.subjectEstilos de pensarspa
dc.subjectTalentospa
dc.subjectConsumidorspa
dc.subjectMercadeospa
dc.subjectPersonal Brandspa
dc.subjectStyles of thinkingspa
dc.subjectTalentspa
dc.subjectConsumerspa
dc.subjectMarketingspa
dc.titleUna marca personal para hacer parte del mercado laboralspa
dc.title.alternativeA personal brand to be part of the labor marketspa
dc.typearticlespa
dc.rights.accessRightsopenAccessspa
dc.type.hasVersionpublishedVersionspa
dc.description.sectionalMedellínspa
dc.identifier.instnameinstname:Universidad Pontificia Bolivarianaspa
dc.identifier.reponamereponame:Repositorio Institucional de la Universidad Pontificia Bolivarianaspa
dc.identifier.repourlrepourl:https://repository.unab.edu.co/


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Attribution-NonCommercial-NoDerivatives 4.0 International
Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivatives 4.0 International