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dc.contributor.authorZapata White, Mario Alberto
dc.coverage.spatialSeccional Medellínspa
dc.date.accessioned2021-01-25T18:54:31Z
dc.date.available2021-01-25T18:54:31Z
dc.date.issued2012
dc.identifier.urihttp://hdl.handle.net/20.500.11912/7573
dc.description17 páginasspa
dc.description.abstractLos publicistas nos dedicamos a cargar de sentido el mundo de las marcas y de los objetos. esos objetos hacen parte de unos cuerpos y a su vez esos cuerpos hacen parte de unos territorios. el publicista juega entonces -en principio- a cartografiar el deseo y a recorrer las texturas de la sensibilidad. este texto acude entonces a nutrir algunos temas fundamentales para la publicidad desde la filosofía y la estética con el objetivo de ampliar el panorama conceptual, problematizar términos y poner en entredicho algunos planteamientos que hoy en día son ampliamente aceptados.spa
dc.description.abstractWe, the publicists, are dedicated to charging the world of brands and objects with sense. Those objects are part of certain bodies which are simultaneously part of certain territories. We, the publicists, then play roles of desire sketching and go through the textures of sensitivity. This article nurtures some fundamental topics in the advertising arena from a philosophical and aesthetics point of view in order to widen the conceptual spectrum, problematize some terms and question some statements which are widely accepted nowadays.spa
dc.format.mimetypeapplication/pdf
dc.language.isospa
dc.publisherUniversidad Pontificia Bolivarianaspa
dc.relation.ispartofPublicuidadspa
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectPublicidadspa
dc.subjectEstéticaspa
dc.subjectMemoriaspa
dc.subjectCuerpospa
dc.subjectConsumospa
dc.subjectMedios de comunicaciónspa
dc.subjectLenguajespa
dc.subjectAdvertisingspa
dc.subjectAestheticsspa
dc.subjectMemoryspa
dc.subjectBodyspa
dc.subjectConsumptionspa
dc.subjectCommunication Mediaspa
dc.subjectLanguagespa
dc.titleCuerpo y territorio: itinerario del deseospa
dc.title.alternativeBody and territory: itinerary of desirespa
dc.typearticlespa
dc.rights.accessRightsopenAccessspa
dc.type.hasVersionpublishedVersionspa
dc.description.sectionalMedellínspa
dc.identifier.instnameinstname:Universidad Pontificia Bolivarianaspa
dc.identifier.reponamereponame:Repositorio Institucional de la Universidad Pontificia Bolivarianaspa
dc.identifier.repourlrepourl:https://repository.unab.edu.co/


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Attribution-NonCommercial-NoDerivatives 4.0 International
Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivatives 4.0 International