Listar Vol. 23 No. 34 (2015) por autor "Aguilar Barrientos, Sara"
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Multilatinas: a content analysis of mission statements and its relation with the international expansion
Aguilar Barrientos, Sara; Robledo Ardila, Cristina; Serna Rodríguez, Maribel (Universidad Pontificia Bolivariana, 2015)This exploratory study aims to analyze the correlation between the international expansion of top Multilatinas and their company mission statements, based on 9 components outlined in the framework provided by David (1989). ...