Browsing PRODUCCIÓN ESTUDIANTES by Subject "Globalización; Mercadeo; Consumidores; Estrategias de mercadeo; Psicología del consumidor."
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The Colombian consumer ethnocentrism and its effect on the desing and implentation of the marketing strategy : the state of the art
(2015)The increased competition derived from the globalization of business and markets, makes a set of products from both domestic and foreign origin available to the consumer at the same time (Netemeyer, Durvasula and Lichtenstein, ...