Business Strategies and Models for Sustainable Engagement with the Bottom of the Pyramid Market

Abstract

This academic work explores how companies can develop sustainable business strategies to engage the Bottom of the Pyramid (BoP) market. Traditional business models often exclude low-income populations, assuming limited profitability. In contrast, this study, drawing on the work of C.K. Prahalad, reframes poverty as a driver for innovation and inclusive market participation. Rather than focusing on short-term aid, it promotes the creation of shared value through long-term economic integration. In order to interpret the research, a qualitative approach using the systematic literature review method developed by Pérez Rave is applied, through which fifty scientific and review articles were analysed and categorized into three thematic areas: conceptual foundations, business strategies and management approaches. A particular focus is placed on microcredits and financial inclusion as key tools to reduce structural barriers and promote sustainable participation. Concluding, the work shows that BoP populations should not be seen merely as consumers, but as active participants in economic processes the creation of value. Companies can benefit from engaging in co-creation, building local partnerships, and fostering financial literacy to ensure longterm success in underserved markets.